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1 Jul
2008

Telling a story, telling it with passion

Starbucks didn’t buy big ads saying, “Our coffee is really, really good and you’ll like coming to our outlets.” They

Archives | No Comments » | Tags: Benjamin Zander, Mitch Joel, Nike, passion, Starbucks, TED

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.