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Taste The Social Media Backlash
Earlier this week I wrote about where Social Media has taken The Brand Called You concept. I took issue with the practice of measuring your personal brand by how many Twitter followers or Facebook friends one has. I certainly wasn’t the first person to point this out, but merely part of what feels like... »
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
The Periodic Table of Social Media Elements
