I just read a piece in The Economist called Bursting the Branding Bubble, a review of a new book called Branding
Archives | 5 Comments » | Tags: belief, branding, faith, Marketing, religion
Several months ago I challenged the notion of personal branding, suggesting that there is more value in creating something external
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John McEnroe is a unique American sports icon. Brash and opinionated he was liked and disliked in equal measure during
Archives | No Comments » | Tags: branding, John McEnroe, New York Times Magazine, personal brands, tennis, U.S. Open
I’m sure many of you are familiar with Rob Walker. He’s written for Slate; has his own blog, Murketing, which
Archives | 11 Comments » | Tags: branding, Buying In, Consumed, Marketing, Murketing, Rob Walker
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