Tag Archive
Understanding the Risks of Engaging a Freelance Logo Designer
Today Eyecube presents the second in a series of Guest Editorials from Ben Johnson of Logoinn, a custom logo design service provider based in the UK. Chances are if you’re reading this you’ve been redirected from my old site, www.eyecube.wordpress.com, to my new site, www.rickliebling.com. And if so, you’ll see the new Eyecube logo... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
Eyecube Interview: Grant McCracken, Author of Flock & Flow
I’ve been reading Grant McCracken’s website, This Blog Sits At The Intersection of Anthropology and Economics, for a while now. There are a lot of blogs that cover marketing, culture, advertising, etc., but I read Grant’s because he truly has a unique perspective. It’s rare that I read something on his site that I... »
Geico – Multiple Personality DINU
Who doesn’t love Geico ads? You know, the ones with the celebrities and the consumers? Or maybe the ones with the talking lizard. Or the cavemen. Or the older ones that looked like fake Fox reality shows. (Click on the links to view some of my favorites) Wait a second, that’s four distinct concepts, all... »
The Continuing Emergence of Cricket
I’ve written about cricket a number of times over the last month, and it seems the sport is riding a wave of unprecedented popularity. More proof? A feature article in yesterday’s NY Times, and now a survey showing that cricket is the favorite sport in Australia. Accoring to a Roy Morgan Research survey of 50,000... »
Batman v. Iron Man – Battle of the DINU Brands
Brilliant DIY video: This is so great on so many levels. How are these two franchises telling their stories, and to whom? How do the owners of these properties build DINU brands and still take into account the consumers’ ability to do things like this? Does a YouTube clip like this help, or hurt the... »
DINU brands // Transmedia Storytelling
I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the Deeply Immersive Narrative Universe. In addition to the work of Henry Jenkins (find out more here and here), I’ve recently read the work of Jason Mittell. Both of these guys are crazy smart, and if you... »
Barneys + Target = ?
I love Target, shop there all the time. I think they’ve done a great job of positioning. I think of them as affordable luxury, or at least affordable style. I like Barneys very much too, though I don’t shop there much. To me they are aspirational luxury, or aspirational style. So what do I see... »
More on the DINU Brand Concept
Rather than use this blog as a vehicle to distribute fully formed, ready to go concepts, I feel this is a good forum for developing ideas and hopefully receiving feedback from readers who can build upon the idea, and together something better is developed. I’m still wrestling with the concept I termed, “Deeply Immersive... »
The Periodic Table of Social Media Elements
