Tag Archive
Burger King and the Politics of Social Media Transparency
My Twitter exchange with @TheBKLounge last week didn’t just lead to my first purchase of an Angry Whopper, it also sparked an interesting conversation with Warren Sukernek, regarding Social Media transparency. I’ve got a lot of respect for Warren (he is, after all, the Twitter Maven), but we had a difference of opinion that... »
Can Twitter Move Product? Just ask @theBKLounge
Earlier today on Twitter @creativewisdom questioned the Whopper Sacrifice promotion. I debated with her a bit (I love the promotion). Then jokingly said I was hungry and asked The King himself if he had any suggestions. Well, here’s what transpired: That’s how you do Social Media. The King provided me with entertainment, a recommendation and... »
Taste The Social Media Backlash
Earlier this week I wrote about where Social Media has taken The Brand Called You concept. I took issue with the practice of measuring your personal brand by how many Twitter followers or Facebook friends one has. I certainly wasn’t the first person to point this out, but merely part of what feels like... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
Burger King – Narrative Dissonance
I’ve been planning on writing about Burger King for a little while. I really love the narrative they have created over the last couple of years. Sure it started with the legendary Subservient Chickent, but then they reintroduced the King character as a human with a giant, plastic King head and things got really... »
Want a successful viral campaign? Let somebody else do it.
Today, the foundation of marketing glory is built upon the shifting sands of YouTube, forwarded emails, consumer generated content and a host of other factors. Predicting what will scratch the itch of the cultural zeitgeist is about as easy as herding cats. When marketing and communications professionals lay awake at night, staring at the... »
The Periodic Table of Social Media Elements
