My Twitter exchange with @TheBKLounge last week didn’t just lead to my first purchase of an Angry Whopper, it also

Earlier today on Twitter @creativewisdom questioned the Whopper Sacrifice promotion. I debated with her a bit (I love the promotion).

Earlier this week I wrote about where Social Media has taken The Brand Called You concept. I took issue with

The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing

I’ve been planning on writing about Burger King for a little while. I really love the narrative they have created

Today, the foundation of marketing glory is built upon the shifting sands of YouTube, forwarded emails, consumer generated content and