Tag Archive
Advertising
Arsenal
Barack Obama
BBH Labs
blogs
bracketology
brackets
branding
Brands
Burger King
Chris Brogan
Commitment Marketing
content marketing
Creativity
Cricket
Crispin Porter + Bogusky
crowdsourcing
design
DINU
ESPN
Faris Yakob
FIFA World Cup
Geico
geoff livingston
Grant McCracken
Greg Verdino
Henry Jenkins
Ideas
Interesting New York
Junta42
Mad Men
march madness
Marketing
Mike Arauz
Murketing
NFL
Nike
PSFK
Rob Walker
Rohit Bhargava
Seth Godin
social media
Sports
Sports Marketing
Twitter
Geico – Narrative Dissonance
I’ve written about Geico in the past, admiring their ability to maintain multiple personalities. However, the latest Caveman ads have me scratching my head. Geico has spent a lot of time creating a Deeply Immersive Narrative Universe (DINU) in which the Cavemen are smart, uber-hip guys. Roast duck with mango salsa, anyone? Now, take... »
Geico – Multiple Personality DINU
Who doesn’t love Geico ads? You know, the ones with the celebrities and the consumers? Or maybe the ones with the talking lizard. Or the cavemen. Or the older ones that looked like fake Fox reality shows. (Click on the links to view some of my favorites) Wait a second, that’s four distinct concepts, all... »
The Periodic Table of Social Media Elements
