Tag Archive

Negative Brand Hijack Hall Of Fame Inductee: U.S. Postal Service

By Rick

It’s very chic to talk about the power of the consumer and how important it is to engage them with your brand.  There are many great examples that are brought up showing the benefits (Pabst Blue Ribbon) and plenty of examples of what happens when you don’t (Delta). But less frequent is the example of... »

TV DINUs – Sitcoms v. Dramas

By Rick

I’ve watched my fair share of television over the years. I’ve enjoyed both dramas and sitcoms (along with reality shows, sports, documentaries, news, etc.). I think just about any genre can provide quality programming, but when viewed through the lens of the Deeply Immersive Narrative Universe, there is a clear distinction between sitcoms and... »