Tag Archive
In Social Media, are exclusivity and openess mutally exclusive?
Today I want to posse a question. I don’t have the answer, I’m not even sure there is an absolute answer. But it seems an interesting idea to discuss: In Social Media, are exclusivity and openess mutually exclusive? Sometimes it feels like Social Media has brought back the dot.com bubble. People are using the ‘ramp up, get critical... »
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
Pepsi and Targeting Influentials
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
Chris Brogan on Utilizing Social Media Outposts
A real nice ‘how to’/'news you can use’ style post from Chris Brogan on utilizing social media to your benefit. I have tremendous respect for Chris because he is the antithesis of the old adage – “Those that can do, those that can’t teach.” Chris can certainly do, but he is also a great... »
The Blog That Cried Wolf
Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of throwing “shout outs” to the powerful members of the Web 2.0 universe (people like Peter Rojas, Greg Verdino or Susan Reynolds) as an alternative, and often more effective, way of getting their attention. These people... »
The Periodic Table of Social Media Elements
