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25 Jul
2008

Batman, James Bond and Superman: The Need for Brand Reinvention

With the successful opening weekend of The Dark Knight, the Batman franchise has returned with both popular and critical acclaim.

Archives | 4 Comments » | Tags: Batman, Clone Wars, Daniel Craig, Dark Knight, Frank Miller, Grant McCracken, Hancock, James Bond, Superman, Will Smith, X-Files

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.