Posts Tagged ‘Coca cola’

17 May
2009

Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the

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18 Jan
2009

"These brands belong to the consumers who love them everyday"

The quote in this post title is not from some Social Media Expert, or branding consultant. It’s from Katie Bayne,

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.