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17 May
2009

Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the

Archives | 12 Comments » | Tags: Coca cola, new pepsi logo, Obama logo, Pepsi, pepsi throwback

18 Jan
2009

"These brands belong to the consumers who love them everyday"

The quote in this post title is not from some Social Media Expert, or branding consultant. It’s from Katie Bayne,

Archives | 5 Comments » | Tags: chief marketing officer, cmo, Coca cola, coke, Crispin Porter + Bogusky, katie bayne, Microsoft, Microsoft Ad

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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