Tag Archive
ClickPredictions eBook now available
Last fall I was fortunate enough to be asked by Ambal Balakrishnan to participate in her ClickDocument’s ClickPredictions eBook. Before I get into the details of this book, let me just say that Ambal is one of the most organized, detailed and forward-thinking people I have had the pleasure of working with. What I’ve... »
New Junta42 list now up. Eyecube honored to be in Top 5 again
Just a quick note that Joe Pulizzi over at Junta42 has unveiled an update to his Junta42 list of blogs that feature content marketing. As I think and write more about content marketing, I’m appreciating it more. I think it’s also important to understand that content marketing is not a stand-alone enterprise, but should be... »
Your Brand Stategy: Six Flags or MoMA?
Every day I become a bigger believer in content marketing. I’m still exploring what it means, or can mean, so I end up trying out a lot of analogies. This morning on the way in to work the following occured to me: Traditional Marketing is like Six Flags, Content Marketing is like the Museum of... »
Public Relations and Content Marketing
As I was headed in to work the other day, my thoughts focused on how Taylor, the agency I work, for is constantly evolving. We’re such a different company than we were a few years ago. Part of that is due to some pretty forward thinking by the management, and some is due to... »
Move over Elvis, Content is King
It’s a tough time to be a retailer right now. It’s tough if you are selling any kind of goods or services. Everyone is being cautious and deliberate with their dollars, so what are your options right now if you have to sell? Option 1: You could cut prices Sure, but that’s the quickest way to... »
Junta42 Content Marketing Blog Rankings Announced
Joe Pulizzi over at Junta42 has released the updated quarterly rankings of Content Marketing Blogs. I’m pleased, and honoured, to be listed among so many smart people. Eyecube came in at #4. The top Three: Marketing with Meaning, from Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide PR 2.0, from Brian Solis, Principal at FutureWorks Chris Brogan, President... »
Junta42 Celebrates Success With Branded Content Opportunity
Joe Pulizzi over at Junta42 has a nice thing going. The guy owns the content marketing space; is a publisher author; and is helping connect content producers with those in need of said content via his Junta42 Match service. In fact, Junta42 match has helped make 100 matches, and to celebrate that success Joe is... »
Best of 2008? Try Compelling Content
Whether we’re looking a pictures of hunters and bison in the caves of Lascaux, or getting an inside peek at the lives of the folks at Sterling Cooper via Twitter, one thing has been a constant: Compelling content draws attention. The Washington Post just released their list of the Top Viral Videos of 2008.... »
What’s in store for 2009? Junta42 says…
Joe Pulizzi of Junta42 recently asked a whole host of content marketing experts what they saw coming down the pike as we flip the calendar to 2009. Some real thought provoking stuff (read the whole post here). Here’s a sampling: Name: Giles Rhys Jones, Interactive Marketing Trends Prediction: Distributed Eventing The creation of an event to reach a... »
Junta42 Content Marketing Top Blog List Update
Joe Pulizzi over at Junta42 has come out with the latest edition of his Top 42 Content Marketing Blogs. I’m happy to report that Eyecube came in at number 33 – up 13 spots from the last ranking. How is Joe’s rank different than the AdAge 150 or Brendan Cooper’s PR Friendly Index? The Junta42 list... »
The Periodic Table of Social Media Elements
