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Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils
Occasionally a topic comes up that inspires a longer post with commentary and viewpoints beyond my own. With so much talk recently about crowdsourcing it seemed like a good time to really tackle the issue. I’m positively thrilled to have input from some of the top minds in advertising and marketing communications contribute to... »
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
The Periodic Table of Social Media Elements
