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5 Jan
2009

The Brand You is Dead. Long Live The Brand You Build.

In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog,

Archives | 58 Comments » | Tags: Arsenal America, bartle bogle hegarty, blue ocean strategy, brand called you, Chris Brogan, chris crocker, crayon, crayonville, Fast Company, foundtracks, geoff livingston, scott monty, Seth Godin, squid, squidoo, tom peters, triiibes, zag

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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Everyone Is Illuminated

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.