Tag Archive
Rising from the Ashes: What marketers can learn from cricket
Earlier this month the Australian cricket team arrived in England to contest the Ashes, a series of cricket matches in which the prize is literally ashes. First a little background – England v. Australia in cricket is a little like the Red Sox v. the Yankees. Times 10. And if Massachusetts and New York were... »
Niche Sports in America – A Media Opportunity
Stefan Fatsis and I have three things in common: 1) We both like Scrabble 2) We’ve both suited up and kicked field goals in training camp for the Denver Broncos 3) We both think Handball is an excellent sport that should be more popular in the United States. Ok, #2 isn’t true, I haven’t... »
The (Sports Marketing) World Is Flat: The Economist on the Business of Sport
The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking topics. The lead focuses on the Olympic Games of course, but there are also strong pieces on Sport and the Media; Sponsorship (disclosure, a MasterCard executive is interviewed here; MasterCard is a client of my agency);... »
Eyecube Buzz9 for August 11: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about: 1. Olympic Venues: The Bird’s Nest and the Water Cube. 2. Olympic Swimming Drama: Phelps on course with help from teammates. 3. Favre to Jets: Still an 8-8 team, but watch those jersey sales! 4. PGA Championship: Padraig Harrington wins 2nd straight major. 5. Los Angeles Angels: The team to beat in MLB... »
Eyecube Buzz9 for July 28: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about 1. Mets and Yankees on the rise: New York, Summer & Baseball 2. Carlos Sastre wins the Tour de France: Spain’s Summer of Dominance Conitnues 3. Shaun White 4 Target 4. Brett Favre: God’s gift to sports talk radio 5. Beijing Olympics: Chinese athlete controversy 6. Beijing Olympics: Showdown in the deep end 7.... »
Eyecube Buzz9: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about 1. Darkmane 2. England v. South Africa: Cricket 3. Stefan Fatsis: A Few Seconds of Panic 4. Lewis Hamilton wins German Grand Prix 5. Tour de France: Making the slow climb back 6. Michael Phelps: Here comes the pre-Olympic expectations. Can he meet them? 7. The Open Championship: Norman story overshadows Harrington repeat 8. Pro... »
The (Sports Marketing) World is Flat – Hot sports trend: Cricket
If you’ve checked out this blog more than once during the six weeks of existence, you know I have a thing (obsession?) for cricket. I’m not running around looking for it, but it just keeps popping up. The latest example? The NY Times ran a story in their Saturday Metro section ostensibly about author... »
The Continuing Emergence of Cricket
I’ve written about cricket a number of times over the last month, and it seems the sport is riding a wave of unprecedented popularity. More proof? A feature article in yesterday’s NY Times, and now a survey showing that cricket is the favorite sport in Australia. Accoring to a Roy Morgan Research survey of 50,000... »
The (Sports Marketing) World is Flat: FIFA World Cup 2002 – South Korea/Japan
Fourteen of the first 16 FIFA World Cup tournaments were held in either South America or Europe (with Mexico and the U.S. being the exceptions). For the 2002 event, FIFA, the world governing body of the sport, made the unprecedented move of not only awarding the tournament to Asia, but also having it hosted... »
The (Sports Marketing) World is Flat, Cricketfest 2008 continues
Once again, cricket has caught my attention. This time in the form of a terrific piece by Preeti Chaturvedi. The piece appears on BrandChannel and talks about the Indian Premier League (wikipedia link, sorry the official site is down), the new professional Twenty20 Cricket League in India. With big name sponsors, athletes and money pouring in, there are... »
The Periodic Table of Social Media Elements
