Tag Archive
Windows 7, Crispin, Porter + Bogusky and Chief Culture Officers
I’ve just started reading Grant McCracken’s indespensible new book, Chief Culture Officer. In it he highlights the efforts CP+B is doing on behalf of Microsoft (read my take on Grant’s take here). Looking at the campaign in its newest incarnation through the lens of Chief Culture Officer, I appreciate CP+B’s efforts even more. Here’s... »
Smart People / Smart Ideas September Round-Up
Super strong line-up this month featuring the likes of: DJ Francis, BBH Labs, Joseph Jaffe, Geoff Livingston, Tim Malbon, Rohit Bhargava, Alex Bogusky, Joe Pulizzi, Mike Arauz and Jon Burg. What’s going on with marketing, branding, Social Media, Social Networks, advertising and PR? Here’s what you need to know… Smart People / Smart Ideas #216 @MarketerBlog notices... »
Agency Nil, Crispin Porter + Bogusky & BBH Labs on agency models
Upheaval. Turmoil. Paradigm shifting. Big words to throw around, but if you work at a creative agency (advertising, PR, digital, etc.) you’ve probably read, or been thinking, this for the last year or so. So many factors, from the economy to an ever-expanding supply of, well, supply – there are a lot of agencies... »
"These brands belong to the consumers who love them everyday"
The quote in this post title is not from some Social Media Expert, or branding consultant. It’s from Katie Bayne, Coca-Cola North America’s Chief Marketing Officer, and it’s from a new Microsoft ad: Can you imagine the CMO of Coca-Cola, say 30 years ago, making that statement? How about the CMO from 10 years ago?... »
Crispin Porter + Bogusky use marketing Jujitsu to aid Microsoft
There’s been a lot of discussion about the new Microsoft campaign from Crispin Porter + Bogusky. Grant McCracken and his readers had a pretty robust discussion on the topic and I weighed in agreeing with Grant, feeling the campaign worked to accomplish some of the vital work Microsoft needs to be done. The mere fact... »
The Periodic Table of Social Media Elements
