Tag Archive
Don’t Crowdsource, ExpertSource
I wrote this as a guest post for the gang over at Chaordix who are doing some interesting things with crowdsourcing. Be sure to check out their blog, which has a lot of thought-provoking essays from a diverse group of authors. Crowdsource has become one of those marketing buzzwords that gets thrown around a lot... »
Guided Collective: “People don’t like advertising they like culture”
While Everyone Is Illuminated focused on crowdsourcing, the initial impetus was how crowdsourcing was gaining prominence as agency models were being questioned. I continue to dive into this question and came across Guided Collective which is officially opening up shop on March 8. You can check out their website now and view a slick animation that... »
More on Crowdsourcing
Yesterday I launched my eBook – Everyone is Illuminated - which featured my thoughts, along with a talented collection of marketing/advertising pros, on crowdsourcing. It was a couple of months in the making so I missed some really good crowdsourcing-related discussions that happened just recently. Fortunately the smarties over at BBH Labs have an excellent post... »
Crowdsource eBook – Everyone is Illuminated
Apologies for the long interval between posts, but I’ve been occupied on a number of fronts. One of which was the creation of my first eBook. During Q4 of 2009 I wrote several times about Crowdsourcing: 1. Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils 2. A More Civilised Approach to Crowdsourcing 3.... »
Crowdsource / Open source
As part of my continuing look at crowdsourcing as a creative strategy, I’d like to explore how brands could benefit by taking a slightly different perspective and focus on the deeper, longer terms benefits of open source in lieu of or in conjunction with crowdsourcing. Crowdsourcing in some ways is a mere tactic. It’s something... »
Crowdsourcing: Lesssons from the World Series of Poker
I think it’s safe to say that crowdsourcing will continue to be a hot topic as we head into 2010. In fact, I think we’ll see brands and agencies continue to tweak this concept to come up with a variety of possibilities. Some will work, others will flop – that’s the way evolution works. I... »
A More Civilised Approach to Crowdsourcing
Crowdsourcing seems to be a bit of a free-for-all, doesn’t it? A brand or agency puts out a call to action and the teeming hordes descend to fight over the prize. Nothing particularly distinguished about that enterprise, is there? Those issuing the challenge look a bit desperate and those answering the call, well they... »
Crowdsourcing Post Nominated as Post of the Month
Neil Perkin of the Only Dead Fish… blog was kind enough to consider my recent “Crowdsourcing a Discussion on Crowdsourcing” post for his November ‘Post of the Month’. While I certainly hope you check it out and vote for me, it is worth noting that all the nominated posts are worthy of your time. I was especially... »
Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils
Occasionally a topic comes up that inspires a longer post with commentary and viewpoints beyond my own. With so much talk recently about crowdsourcing it seemed like a good time to really tackle the issue. I’m positively thrilled to have input from some of the top minds in advertising and marketing communications contribute to... »
The Periodic Table of Social Media Elements
