Tag Archive

Don’t Crowdsource, ExpertSource

By Rick

I wrote this as a guest post for the gang over at Chaordix who are doing some interesting things with crowdsourcing. Be sure to check out their blog, which has a lot of thought-provoking essays from a diverse group of authors. Crowdsource has become one of those marketing buzzwords that gets thrown around a lot... »

Guided Collective: “People don’t like advertising they like culture”

By Rick

While Everyone Is Illuminated focused on crowdsourcing, the initial impetus was how crowdsourcing was gaining prominence as agency models were being questioned. I continue to dive into this question and came across Guided Collective which is officially opening up shop on March 8. You can check out their website now and view a slick animation that... »

More on Crowdsourcing

By Rick

Yesterday I launched my eBook – Everyone is Illuminated - which featured my thoughts, along with a talented collection of marketing/advertising pros, on crowdsourcing. It was a couple of months in the making so I missed some really good crowdsourcing-related discussions that happened just recently. Fortunately the smarties over at BBH Labs have an excellent post... »

Crowdsource eBook – Everyone is Illuminated

By Rick

Apologies for the long interval between posts, but I’ve been occupied on a number of fronts. One of which was the creation of my first eBook. During Q4 of 2009 I wrote several times about Crowdsourcing: 1. Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils 2. A More Civilised Approach to Crowdsourcing 3.... »

Crowdsource / Open source

By Rick

As part of my continuing look at crowdsourcing as a creative strategy, I’d like to explore how brands could benefit by taking a slightly different perspective and focus on the deeper, longer terms benefits of open source in lieu of or in conjunction with crowdsourcing. Crowdsourcing in some ways is a mere tactic. It’s something... »

Crowdsourcing: Lesssons from the World Series of Poker

By Rick

I think it’s safe to say that crowdsourcing will continue to be a hot topic as we head into 2010. In fact, I think we’ll see brands and agencies continue to tweak this concept to come up with a variety of possibilities. Some will work, others will flop – that’s the way evolution works. I... »

A More Civilised Approach to Crowdsourcing

By Rick

Crowdsourcing seems to be a bit of a free-for-all, doesn’t it? A brand or agency puts out a call to action and the teeming hordes descend to fight over the prize. Nothing particularly distinguished about that enterprise, is there? Those issuing the challenge look a bit desperate and those answering the call, well they... »

Crowdsourcing Post Nominated as Post of the Month

By Rick

Neil Perkin of the Only Dead Fish… blog was kind enough to consider my recent “Crowdsourcing a Discussion on Crowdsourcing” post for his November ‘Post of the Month’. While I certainly hope you check it out and vote for me, it is worth noting that all the nominated posts are worthy of your time. I was especially... »

Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils

By Rick

Occasionally a topic comes up that inspires a longer post with commentary and viewpoints beyond my own. With so much talk recently about crowdsourcing it seemed like a good time to really tackle the issue. I’m positively thrilled to have input from some of the top minds in advertising and marketing communications contribute to... »