Tag Archive
The Importance of the Experience – NHL v. NBA
So often we (marketing bloggers) write about the theoretical or our own experiences, which are influenced by the SocMed Marketing echo chamber we inhabit, that it’s nice to see a fresh perspective on things. Can’t get more fresh that seeing it through the eyes of a 10-year old. Last night was a big one for... »
NHL Develops a Marquee Event to Call its Own
I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey fan. Sure, I went to an occasional game and when the Kings got Gretzky I became slightly more than just the casual fan. By the late-80s / early-90s I could probably name several players... »
Hockey: America's Forgotten Sport
The Stanley Cup finals wrapped up last night as the Detroit Red Wings beat the Pittsburgh Penguins four games to two. It was good to see two traditional hockey cities go at it, but clearly the NHL, like the recently run Indianapolis 500, is struggling for relevance and audience share. The Indy 500 would certainly... »
The Periodic Table of Social Media Elements
