Tag Archive
Mad Men on Twitter v. Digital Mad Men
Earlier this year, a bunch of clever folks got together to do something pretty cool: They brought the Emmy Award-winning show Mad Men to life on Twitter. It was great entertainment and spoke to the larger issues of Brand Hijacking, what sort of real ownership a creator has over their creations, and how consumers... »
Best Practices in Social Media
DJ Francis over at the OnlineMarketerBlog recently picked up the gauntlet thown down by Mitch Joel of Six Pixels of Separation to identify the Best Practices in Social Media. It’s a great idea as the medium is still so new, many people, and brands, are still trying to figure things out. I’m going to give you... »
Nike: Maintaining The DINU
Nike is a long way beyond their roots, selling sneakers out of the back of a car to elite Portland, OR runners under the name Blue Ribbon Sports. They’ve become a global icon and now sell products for just about every sport and activity imaginable. Nike is far beyond their genesis story, and yet they continue... »
Maintaining your DINU: Star Wars & Soul Calibur IV
Science fiction / fantasy have given us some of our most enduring and powerful Deeply Immersive Narrative Universes (DINUs). Tolkein’s Middle Earth, Herbert’s Dune, Roddenberry’s Star Trek, and perhaps the biggest of all: Lucas’s Star Wars Universe. The places, characters and events of the Star Wars Universe are ingrained in pop culture. As a... »
Geico: Crossing the Streams
I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they have created. Got me thinking, what if they, to borrow a phrase from Ghostbusters, “crossed the streams”? One of their current ad campaigns features ‘regular Geico customers’ who have their stories told by paid celebrities. ... »
The New York Yankees, Bob Shepard and the DINU
Recently CNBC’s Darren Rovell wrote about legendary New York Yankees stadium announcer Bob Shepard, and new voice technology that would allow Shepard to continue in his role even after he has passed away (Shepard is 97). Rovell received a lot of email on the subject, and a majority of readers said they were in... »
The (Sports Marketing) World is Flat: Scarcity and DINUs
Seth Godin talks about scarcity this morning, something that sports teams/events have an challenging relationship with. When your team is winning, tickets can become scarce quickly, especially in a sport like football which has so few games in a season. Quick digression – part of the genius of the NFL is that they have... »
DINU – Dunder-Mifflin
The brains behind the hit NBC TV show The Office know that the key to developing a loyal following is to create a Deeply Immersive Narrative Universe. Sure, the Scranton-based office is an absurd caricature of real life, but the world they created is so consistent, that we are all willing to join in... »
Nike, Tiger and the Deeply Immersive Narrative Universe
Yesterday I wrote about the Sony Ericsson WTA tour and their need to connect with the casual tennis fan. I recommended they work on creating a Deeply Immersive Narrative Universe (DINU) that goes beyond the excellent tennis action they offer. Also yesterday, Rob Walker, posted on a recent Nike ad featuring Tiger Woods that ran... »
The (Sports Marketing) World Is Flat: Women's Tennis Association
An article in today’s New York Times describes the ambitious marketing plan for the Sony Ericsson WTA Tour, which highlights the many stars of the Women’s Tennis Association. It’s a bold new move that features an international cast of athletes and highlights several of the global tournaments they compete in. One of the challenges noted... »
The Periodic Table of Social Media Elements
