Earlier this year, a bunch of clever folks got together to do something pretty cool: They brought the Emmy Award-winning
Archives | 4 Comments » | Tags: allen adamson, brand hijack, brandsimple, Bud Melman, david ogilvy, digital mad men, DINU, Downfall parody, Mad Men, mad men on twitter, Twitter
DJ Francis over at the OnlineMarketerBlog recently picked up the gauntlet thown down by Mitch Joel of Six Pixels of Separation to
Archives | No Comments » | Tags: DINU, DJ Francis, Henry Jenkins, Mad Men, Mitch Joel, social media marketing best practices project, Twitter
Nike is a long way beyond their roots, selling sneakers out of the back of a car to elite Portland,
Archives | 1 Comment » | Tags: Blue Ribbon Sports, DINU, Nike, Pre, Prefontaine
Science fiction / fantasy have given us some of our most enduring and powerful Deeply Immersive Narrative Universes (DINUs). Tolkein’s
Archives | No Comments » | Tags: Darth Vader, DINU, Flock & Flow, George Lucas, Grand McCracken, Soul Calibur IV, Star Wars Holiday Special, Yoda
I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they
Archives | 1 Comment » | Tags: DINU, Geico, Geico Caveman, Geico Gecko, Geico Lizard, Grant McCracken, Henry Jenkins, Jason Mittell
Recently CNBC’s Darren Rovell wrote about legendary New York Yankees stadium announcer Bob Shepard, and new voice technology that would
Archives | 2 Comments » | Tags: Babe Ruth, Bob Shepard, Darren Rovell, Derek Jeter, DINU, George Costanza, George Steinbrenner, New York Yankees, shepard announcer, Yankee Stadium, Yankees announcer, yankees shepard
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