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10 Aug
2009

Having an authentic voice isn’t just about Social Media

One of the side effects of the consumer generated media revolution is that it has highlighted the authentic voice. By

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.