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27 Apr
2009

Cultural Anthropology, Consumer Engagement and Fancy Soap

Back in November I wrote about some Il Frutteto di Nesti soap we have in our house and the fact that we

Archives | 6 Comments » | Tags: consumer engagement, Cultural Anthropology, fancy soap, guest soap, nesti dante

11 Dec
2008

Is Your Brand A Fancy Soap?

Fancy soap is nice, isn’t it? It smells nice, comes in a fancy package, looks great in the guest bathroom.

Archives | 8 Comments » | Tags: bathroom soap, fancy soap, italian soap, l'occitane, nesti dante

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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