Tag Archive

Cultural Anthropology, Consumer Engagement and Fancy Soap

By Rick

Back in November I wrote about some Il Frutteto di Nesti soap we have in our house and the fact that we had never actually opened it. The soap was so beautifully packaged that my wife didn’t want to use it. Here’s what it looks like:       After that original post, Brian Bidinger, who works for (or is... »

Is Your Brand A Fancy Soap?

By Rick

Fancy soap is nice, isn’t it? It smells nice, comes in a fancy package, looks great in the guest bathroom.  Sure, it costs a little more, but it’s a reasonable indulgence. I was looking at our fancy soap the other day. It’s called Il Frutteto di Nesti and it’s made it Italy (pretty fancy,... »

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