Tag Archive
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
Ideas, Insight & Innovation
Two recent articles that are worth tracking down: In Sunday’s NYT Business Section there is an article that highlights the delicate dance between inventor and investor. Doug Hall, CEO of Eureka Ranch Technology, is developing a database, to be launched in 2009, that will help connect inventors with businesses looking for innovations. You might also want... »
DINU brands // Transmedia Storytelling
I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the Deeply Immersive Narrative Universe. In addition to the work of Henry Jenkins (find out more here and here), I’ve recently read the work of Jason Mittell. Both of these guys are crazy smart, and if you... »
The Periodic Table of Social Media Elements
