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The (Sports Marketing) World is Flat, Part III
The evolution of the sports marketing world didn’t happen overnight, nor did it directly coincide with a specific event. There are however certain benchmarks, touchstones and signposts that, viewed through the lens of history, give us an better understanding of the world we live in today and how it came to be. Part III... »
The (Sports Marketing) World is Flat, Part I
In 2005, author Thomas L. Friedman released the critically-acclaimed best seller, The World is Flat. In it he posited that advances in technology – telecommunications, software and consumer-generated media to name just three – have created an environment where competition for jobs is no longer based on geography or industrial capital. For the sports... »
The Periodic Table of Social Media Elements
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