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31 Jul
2008

Being Grant McCracken

Cultural anthropology is a term thrown around by marketing types, but I’m not sure it is completely understood (I don’t

Archives | No Comments » | Tags: Cultural Anthropology, Flock and Flow, Grant McCracken, Ray Cha, Transformations

11 Jun
2008

Eyecube Interview: Grant McCracken, Author of Flock & Flow

I’ve been reading Grant McCracken’s website, This Blog Sits At The Intersection of Anthropology and Economics, for a while now.

Archives | No Comments » | Tags: Brands, culture, cultureby, Flock and Flow, Grant McCracken, Jay-Z, Lady Sovereign, Marketing, Motley Crue, Smirnoff

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.