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Being Grant McCracken
Cultural anthropology is a term thrown around by marketing types, but I’m not sure it is completely understood (I don’t know that I would be able to accurately define it). But I do know one thing: Grant McCracken is one and he knows what of he speaks. He was recently asked by someone how... »
Eyecube Interview: Grant McCracken, Author of Flock & Flow
I’ve been reading Grant McCracken’s website, This Blog Sits At The Intersection of Anthropology and Economics, for a while now. There are a lot of blogs that cover marketing, culture, advertising, etc., but I read Grant’s because he truly has a unique perspective. It’s rare that I read something on his site that I... »
The Periodic Table of Social Media Elements
