In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S.
Posts Tagged ‘Football’
8
Aug
2008
2008
What Marketers Can Learn From Fantasy Football #1
The NFL is, by general consensus, the best run professional sports league in the States. It generates billions of dollars
9
Jul
2008
2008
The (Sports Marketing) World Is Flat: David Beckham & Pepsi
As a fan of football (soccer) and someone involved in global sports marketing I’ve always found the case of David
20
May
2008
2008
The (Sports Marketing) World is Flat: Basketball & Soccer
The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up
25
Apr
2008
2008
The (Sports Marketing) World is Flat: FIFA World Cup 2002 – South Korea/Japan
Fourteen of the first 16 FIFA World Cup tournaments were held in either South America or Europe (with Mexico and
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