Tag Archive
The (Sports Marketing) World Is Flat: The Arsenal Brand
In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S. for Arsenal FC. Occasionally I can combine these two passions, and one such occasion was my interview with John and Matt Simmons, lifelong Arsenal fans who together wrote Winning Together: The Story of the Arsenal Brand. This... »
What Marketers Can Learn From Fantasy Football #1
The NFL is, by general consensus, the best run professional sports league in the States. It generates billions of dollars in revenue, has huge television contracts and in the Super Bowl, has one of the last mass cultural shared experiences left in our fragmented world. Fantasy sports is itself a billion dollar business and in... »
The (Sports Marketing) World Is Flat: David Beckham & Pepsi
As a fan of football (soccer) and someone involved in global sports marketing I’ve always found the case of David Beckham to be fascinating. He’s going to be remembered in much the same way as Madonna – a personality that changed the game, broke the rules and managed to re-invent himself more than once. The... »
The (Sports Marketing) World is Flat: Basketball & Soccer
The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up playing soccer in places like Canada, Brazil and Europe. As a big fan of Arsenal, I’ve seen a lot of the basketball – soccer overlap. Spike Lee, a big hoops fan, has been wearing soccer... »
The (Sports Marketing) World is Flat: FIFA World Cup 2002 – South Korea/Japan
Fourteen of the first 16 FIFA World Cup tournaments were held in either South America or Europe (with Mexico and the U.S. being the exceptions). For the 2002 event, FIFA, the world governing body of the sport, made the unprecedented move of not only awarding the tournament to Asia, but also having it hosted... »
The Periodic Table of Social Media Elements
