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Endorsements, Authenticity and Transparency
My Ford Fiesta post from yesterday kicked off a great debate that I think is worth further exploration. Specifically, in today’s world, how do brands and marketers deal with the issues of authenticity and transparency in the area of endorsements. Bill Sledzik of the Toughsledding blog came in pretty strongly with some opinions on the... »
Ford creates a Social Media Movement with Fiesta
I’m not a “car guy” and I don’t follow the situation in Detroit super closely, but from a Social Media perspective at least, Ford seems to be doing things differently, taking risks and making a genuine effort to change the perception of the company by engaging consumers in new and innovative ways. Yesterday they kicked... »
The Periodic Table of Social Media Elements
