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23 Jul
2008

Geico: Crossing the Streams

I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they

Archives | 1 Comment » | Tags: DINU, Geico, Geico Caveman, Geico Gecko, Geico Lizard, Grant McCracken, Henry Jenkins, Jason Mittell

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.