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Geico: Crossing the Streams

I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they have created. Got me thinking, what if they, to borrow a phrase from Ghostbusters, “crossed the streams”? One of their current ad campaigns features ‘regular Geico customers’ who have their stories told by paid celebrities. ... »