Tag Archive

New Advertising Trend: Ads within ads

By Rick

I’ve written a lot about advertising trends this year: fake infomercials, product displacement, product placement jokes, brands with authentic (and inauthentic) voices to name a few.  Here’s a new one – product placement, in other brand’s commercials. First I saw this Geico ad featuring their familiar Gecko that has an ad for the Disney movie The... »

Geico: Crossing the Streams

By Rick

I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they have created. Got me thinking, what if they, to borrow a phrase from Ghostbusters, “crossed the streams”? One of their current ad campaigns features ‘regular Geico customers’ who have their stories told by paid celebrities. ... »

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