Tag Archive
NBA All-Star Game Gimmick, So Easy, A Caveman Could Do It
Sorry I can’t add much right now, but swing over to Darren Rovell’s always good Sports Biz column for CNBC and read his post on Geico sponsoring the NBA All-Star game H-O-R-S-E competion (and renaming it G-E-I-C-O). »
Geico: Crossing the Streams
I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they have created. Got me thinking, what if they, to borrow a phrase from Ghostbusters, “crossed the streams”? One of their current ad campaigns features ‘regular Geico customers’ who have their stories told by paid celebrities. ... »
Geico – Narrative Dissonance
I’ve written about Geico in the past, admiring their ability to maintain multiple personalities. However, the latest Caveman ads have me scratching my head. Geico has spent a lot of time creating a Deeply Immersive Narrative Universe (DINU) in which the Cavemen are smart, uber-hip guys. Roast duck with mango salsa, anyone? Now, take... »
Geico – Multiple Personality DINU
Who doesn’t love Geico ads? You know, the ones with the celebrities and the consumers? Or maybe the ones with the talking lizard. Or the cavemen. Or the older ones that looked like fake Fox reality shows. (Click on the links to view some of my favorites) Wait a second, that’s four distinct concepts, all... »
The Periodic Table of Social Media Elements
