Tag Archive
Changing Business Dynamics: Yankees, Red Sox, Google, Microsoft, Analytics and Coopetition
In the late-90s, if you were the New York Yankees or Microsoft, things were pretty sweet. You were on top of your game, pulling in big profits, and the competition didn’t seem to have a chance. In fact, you were so big, that something like analytics wasn’t really worth your time. Why sweat small stuff... »
Gmail Mail Goggles: Never send on an email you’ll regret again
This is how you can tell a company is firing on all cylinders creatively. They have confidence and are willing to have fun without worrying in someone might be offended. Check out this new app from Google: Mail Goggles. Before you send that drunken email at 1:48am on a Saturday night, Gmail’s Mail Goggles app... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
The Periodic Table of Social Media Elements
