Tag Archive
Have reports of the death of Social Media been greatly exaggerated?
Recently Geoff Livingston wrote about the death of Social Media (for him at least). By this he meant, adoption has grown to the point that for innovation leaders – of which Geoff certainly qualifies – the buzz just isn’t there anymore. Greg Verdino chimed in with his take, stating that while Geoff is certainly... »
NY Times Magazine Thinks There Might Be Something To This Whole Social Media Thing
Here’s a sneak peak at the Sunday, Feb. 15 New York Times Sunday Magazine: Page 14: William Safire takes a look at the etymology of the words mash-up and remix in his On Language feature. Page 15: In The Medium, Virginia Heffernan muses on writing a Facebook Status Update. Page 17: Rob Walker’s Consumed column uncovers the artist behind Twitter’s Fail Whale. Next week:... »
Pepsi and Targeting Influentials
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
The Blog That Cried Wolf
Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of throwing “shout outs” to the powerful members of the Web 2.0 universe (people like Peter Rojas, Greg Verdino or Susan Reynolds) as an alternative, and often more effective, way of getting their attention. These people... »
The Periodic Table of Social Media Elements
