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Amusement Park + Content Marketing + DINU = Hogwarts
Yesterday I wrote about marketing programs and how some traditional marketing programs felt like a trip to the amusement park, while utilizing content marketing was like the Museum of Modern Art. I also acknowledged that I’m very much playing around with the notion of content marketing, seeing how it can stretch and twist to fit... »
City of Ember: A missed DINU opportunity
Late last week the marketers behind the City of Ember were pushing a commercial that featured Bill Murray, a star of the film, as a political candidate in a style very similar to traditional political ads we see today, complete with an “… and I approved this message,” ending. I’m not familiar with the City of Ember... »
The Periodic Table of Social Media Elements
