Posts Tagged ‘Henry Jenkins’

9 Sep
2008

Best Practices in Social Media

DJ Francis over at the OnlineMarketerBlog recently picked up the gauntlet thown down by Mitch Joel of Six Pixels of Separation to

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28 Aug
2008

Mad Men: DINU via Social Media

The saga of Mad Men and Twitter continues to grow. Check out this site: We Are Sterling Cooper, which is

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23 Jul
2008

Geico: Crossing the Streams

I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they

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6 May
2008

DINU brands // Transmedia Storytelling

I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the

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24 Apr
2008

More on the DINU Brand Concept

Rather than use this blog as a vehicle to distribute fully formed, ready to go concepts, I feel this is

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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Caveat

The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.