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Will there ever be another ESPN or MTV?
Within a span of two years (1979-1981) ESPN and MTV launched, forever changing the face of popular culture. Music, fashion, celebrity, sports, entertainment all changed dramatically over the last 30 years thanks to ESPN and MTV. Arguably no other media entities have have such an effect. Of course one could argue that the Internet... »
Forget 'my', the web prefix of the future will be 'our'
An article in Sunday’s New York Times talked about the preponderance of the ‘my’ prefix in web marketing. We all know them: MyYahoo!, MyCoke, MySpace, the list goes on. Add to that sites like YouTube and Ubid or even products like the iPod and it’s clear that the online marketing imperative of the last 10 years was... »
The Periodic Table of Social Media Elements
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