I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they
Archives | 1 Comment » | Tags: DINU, Geico, Geico Caveman, Geico Gecko, Geico Lizard, Grant McCracken, Henry Jenkins, Jason Mittell
I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the
Archives | No Comments » | Tags: Battlestar Galactica, Brands, DINU, Fast Company, Henry Jenkins, Heroes, Jason Mittell, Lost, Storytelling
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