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Eyecube Interview: Grant McCracken, Author of Flock & Flow
I’ve been reading Grant McCracken’s website, This Blog Sits At The Intersection of Anthropology and Economics, for a while now. There are a lot of blogs that cover marketing, culture, advertising, etc., but I read Grant’s because he truly has a unique perspective. It’s rare that I read something on his site that I... »
Barack Obama: DINU Brand
As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an idea that worked for things like science fiction stories (Star Wars) or video games (Halo) especially well, but maybe not for the vast majority of brands, properties and franchises. But the more I thought... »
The Periodic Table of Social Media Elements
