How soon is now?

Culture in a 24 / 7 world

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  • Published: Feb 2nd, 2009
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Super Bowl Ads Fail To Deliver On The Night.

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Yes, as a matter of fact, I am a Steelers fan.

Yes, as a matter of fact, I am a Steelers fan.

The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick?

I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one too.

Can any of the Super Bowl advertisers keep momentum going with online activations? I think that’s going to be tough. The game itself was very exciting, so no one is saying, “Well, the game was a dud, but what about those commercials?”  Between the game, the economy, the million and one other things going on in this world and you wonder if anything that aired last night will resonate beyond its initial context.

Here’s a look at various Super Bowl Ad reviews/ratings:

Jeremiah Owyang

USA Today

Ad Rants

DJ Francis

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When Marketing Bloggers Attack!

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Look out, it's Peter Kim!

Look out, it's Peter Kim!

Check out the great little give and take between Peter Kim and John Moore of Brand Autopsy. It all kicked off with Dave Balter and his World of Mouth Manual II. Peter called him out for creating an Ego Trap that was enabled by bloggers like Rohit Bhargava, John Jantsch of the influential Duct Tape Marketing and John Moore among others.

Well, let the fireworks begin. Read the comments to Peter’s Anti-Balter Ego Trap post, it’s a who’s who of marketing bloggers: Jeremiah Owyang, John Jantsch defends himself, Adam Singer, Mack Collier from The Viral Garden, and Seth Godin jumped in as well.

For my part, I’m ok with Balter’s tactics for a couple of reasons: First, I think marketing and social media go hand in hand and there is a cooperative vibe where we all help promote each other. That’s cool, especially in the supposedly cut-throat business world. Secondly, Dave earned it by bringing quality and value. If his ideas were weak, would these people have helped? I doubt it.

But I do like to see the spirited debate. There doesn’t always have to be agreement and the industry as a whole moves forward when strategies and tactics are debated in the mareketplace of ideas.

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