Tag Archive
When Marketing Bloggers Attack!
Check out the great little give and take between Peter Kim and John Moore of Brand Autopsy. It all kicked off with Dave Balter and his World of Mouth Manual II. Peter called him out for creating an Ego Trap that was enabled by bloggers like Rohit Bhargava, John Jantsch of the influential Duct Tape Marketing and... »
Brett Favre, Starbucks and the Wisdom of Crowds
It’s been impossible the last couple of days to watch ESPN or NFL Network and not hear some talking head say, “Of course the Packers are a better team with Brett Favre at quarterback.” These aren’t fans saying this, they are “football experts.” And yet, it looks like Favre is on his way out. Swing... »
Scarcity, Storytelling and Having Your Business Blowed Up
John Moore from Brand Autopsy has a great story on a BBQ joint in Texas, Snow’s, that was named Best in the State by Texas Monthly. As a result, they’re dealing with sudden and overwhelming success. Some of Moore’s commenters suggested buying more meat and teaching more employees how to make the BBQ. I disagree and... »
DINU – Dunder-Mifflin
The brains behind the hit NBC TV show The Office know that the key to developing a loyal following is to create a Deeply Immersive Narrative Universe. Sure, the Scranton-based office is an absurd caricature of real life, but the world they created is so consistent, that we are all willing to join in... »
The Periodic Table of Social Media Elements
