Tag Archive
For online video time isn’t a barrier, quality is
You hear a lot about the attention spans of consumers especially as it relates to online consumption habits. “Consumers won’t watch videos longer than 2 minutes, 37 seconds.” Or some such. “Twitter is so popular because it taps in to our short attention spans.” I think these notions are patently false and are approaching the... »
The (Sports Marketing) World is Flat: Barack Obama and NASCAR
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story. Reports now floating around the web say that the Obama campaign is considering a NASCAR sponsorship. On the surface, this seems to make... »
The (Sports Marketing) World Is Flat – Bernie Ecclestone & F1
Controversial? Check. Ruthless? When necessary. A visionary maverick who has turned a sport that was once extremely dangerous and European-centric into a global force that rivals the Olympics and FIFA World Cup? Undeniably. Love him or hate him, Bernie Ecclestone has made Formula One one of the elite global sports properties. His business acumen... »
The Periodic Table of Social Media Elements
