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11 Aug
2009

For online video time isn’t a barrier, quality is

You hear a lot about the attention spans of consumers especially as it relates to online consumption habits. “Consumers won’t

Archives | No Comments » | Tags: BBH, Johnnie Walker, Keep Walking, online video

12 Jul
2008

The (Sports Marketing) World is Flat: Barack Obama and NASCAR

I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people

Archives | No Comments » | Tags: Alltel, Barack Obama, Coke Zero, Formula One, Johnnie Walker, MasterCard, NASCAR, RBS, Sports Marketing, Taylor

16 Apr
2008

The (Sports Marketing) World Is Flat – Bernie Ecclestone & F1

Controversial? Check. Ruthless? When necessary. A visionary maverick who has turned a sport that was once extremely dangerous and European-centric

Archives | No Comments » | Tags: Bernie Ecclestone, F1, ING, Johnnie Walker, McLaren, NASCAR

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.