Tag Archive

Brand Consistency: Bill James v. Kanye West

By Rick

The Freakonomics Blog published a Q&A with Bill James yesterday. James is a baseball stat guru who has had a significant impact on how the sport is viewed by fans and even played on the field. A longtime outsider, several years ago he was hired by the Boston Red Sox, who hadn’t won a... »

Kanye West, Your New Travel Agent

By Rick

Ok, so hip hop impresario Kanye West wants to be my travel agent. Interesting idea and I’ll give him credit for going in a different direction, but I was a little disappointed by the execution. For a guy who has a pretty strong brand, this comes up short. It’s early and probably a little unfair... »

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