Tag Archive
Television’s Disappearing Middle
This weekend Grant McCracken wrote about television and the changing nature of programming on basic cable and network television. He notes how once “highbrow” networks like Bravo, A&E and TLC now traffic in ‘trainwreck’ shows like The Real Housewives of… and John and Kate Plus 8. Grant references a terrific article from TVbythenumbers which you... »
The Lesson? It's Obvious.
Last week a friend of mine, Matt McQueen from Omnigage (they do experiential marketing, check ‘em out), sent me an email about something called Obvious Adams. To be honest, I had know idea what he was talking about. Turns out Obvious Adams is a book, written in 1916, by Robert R. Updegraff. It’s the story... »
Mad Men – Consumer Participation Continues To Fill The Void
By now you’ve read Bud Melman’s memo and seen the first two episodes of Digital Mad Men, the very clever appropriation by Allen Adamson of Landor. As we reach the end of the year, this whole thing really brings home some of the things I’ve focused on this year and some of the trends... »
We Are Sterling Cooper, He Is Bud Melman
As a follow up to a post I did last week regarding Mad Men on Twitter v. Digital Mad Men, and my participation in the former – the Behind The Scenes look at Mad Men on Twitter from actor/character Bud Caddell / Bud Melman is now available at WeAreSterlingCooper. It’s a very good read and if you... »
Mad Men on Twitter v. Digital Mad Men
Earlier this year, a bunch of clever folks got together to do something pretty cool: They brought the Emmy Award-winning show Mad Men to life on Twitter. It was great entertainment and spoke to the larger issues of Brand Hijacking, what sort of real ownership a creator has over their creations, and how consumers... »
Best Practices in Social Media
DJ Francis over at the OnlineMarketerBlog recently picked up the gauntlet thown down by Mitch Joel of Six Pixels of Separation to identify the Best Practices in Social Media. It’s a great idea as the medium is still so new, many people, and brands, are still trying to figure things out. I’m going to give you... »
Mad Men: DINU via Social Media
The saga of Mad Men and Twitter continues to grow. Check out this site: We Are Sterling Cooper, which is chronicling the story as it happens. Here’s their manifesto: Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers,... »
Mad Men – Twitter Hijinks
By now, you’ve probably seen the various posts about the Mad Men-Twitter hooha. You’ve even seen the posts suggesting you’ve probably already seen the various posts about the Mad Men – Twitter hooha. Now I can add my only little piece to this marketing meme. After replying to DJ Francis’ post on the subjet, I now... »
The Periodic Table of Social Media Elements
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