Tag Archive
Marketing Evolves from Push to Pull to Chase to Collaborate
The first, and longest, phase of marketing strategy was to push your message to the market. Billboards, radio spots, TV adverts, direct mail, you name. Blast your message to consumers early and often. The idea of pulling customers to you certainly pre-dates the Internet (think coupons), but most of us today think of websites and... »
Agile Measurement, Commitment Marketing and Consumer ROI
I just finished reading a thought-provoking post by that rakish man-about-town and Agent Provocateur, Tim Malbon, of Made By Many. In it, Tim tackles the topic du jour of Social Media: Measurement. Tim nicely puts forth the all too typical scenario where a great idea gets bogged down by the desire to have the execution measured... »
Data Visualization: A Primer and Practical Application
Over the last several months I’ve been fascinated by the talk around Data Visualization. It’s one of those things that when you see it done properly, its brilliance immediately strikes you. Good Data Viz can illuminate and educate, inspire and entertain. I also understand that this is an area when I am a student... »
The Periodic Table of Social Media Elements
