Tag Archive
Chief Culture Officer Bootcamp
Regular readers of Eyecube know what a big fan I am of Grant McCracken. If you are truly interested in culture, marketing and understanding the inextricable link between those two you simply must read his blog and books like his most recent: Chief Culture Officer (Disclosure: Grant was kind enough to mention me in the... »
Brand Marketing – An act of faith
I just read a piece in The Economist called Bursting the Branding Bubble, a review of a new book called Branding Only Works on Cattle, by Jonathan Salem Baskin. Full disclosure, I haven’t read the book. From the Economist article I gather Baskin calls current marketing strategies into question, though the hyperbolic title leads one... »
Guest Post: Campaigns v. Conversations
Very pleased to have a guest post today from Kenneth J. Weiss, Director of E-Commerce for Hoover and author of the new book, Slightware – The Next Great Threat to Brands. You can download the first chapter for free at Slightware.com. Kenneth has put together a compelling infographic that should be of interest to... »
March Marketing / Social Media Madness Preview #1
The field has been set, now it’s time for the previews. Today, we’ll do eight first round Thursday match ups. On Wednesday we’ll look at the other eight Thursday games, plus eight of the Friday games. Then on Thursday, we’ll preview the final eight Friday games. Ready? Here we go: #1 Malcolm Gladwell v. #16... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
Eyecube Interview: Grant McCracken, Author of Flock & Flow
I’ve been reading Grant McCracken’s website, This Blog Sits At The Intersection of Anthropology and Economics, for a while now. There are a lot of blogs that cover marketing, culture, advertising, etc., but I read Grant’s because he truly has a unique perspective. It’s rare that I read something on his site that I... »
New Yorker Cartoon Caption Contest Marketing Wisdom
Fun post on Slate today from Patrick House, who had the winning submission in a New Yorker magazine cartoon caption writing contest. His winning caption: “O.K. I’m at the window. To the right? Your right or my right?” Yes, the caption is funny, but read the article about how he came up with the winner. It’s a... »
Eyecube Interview: Rob Walker, author of Buying In
I’m sure many of you are familiar with Rob Walker. He’s written for Slate; has his own blog, Murketing, which is a daily must read; writes a weekly column called Consumed for the New York Times Magazine; and his new book, Buying In, will be available June 3. Sure, Rob is ubiquitous, but... »
The Continuing Emergence of Cricket
I’ve written about cricket a number of times over the last month, and it seems the sport is riding a wave of unprecedented popularity. More proof? A feature article in yesterday’s NY Times, and now a survey showing that cricket is the favorite sport in Australia. Accoring to a Roy Morgan Research survey of 50,000... »
Burger King – Narrative Dissonance
I’ve been planning on writing about Burger King for a little while. I really love the narrative they have created over the last couple of years. Sure it started with the legendary Subservient Chickent, but then they reintroduced the King character as a human with a giant, plastic King head and things got really... »
The Periodic Table of Social Media Elements
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