Tag Archive

Geico – Narrative Dissonance

I’ve written about Geico in the past, admiring their ability to maintain multiple personalities. However, the latest Caveman ads have me scratching my head.  Geico has spent a lot of time creating a Deeply Immersive Narrative Universe (DINU) in which the Cavemen are smart, uber-hip guys. Roast duck with mango salsa, anyone?  Now, take... »