Tag Archive
Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others
Earlier this week I read an interesting post on the 20 Best Known European Football Brands on The UK Sports Network site. The article referenced a Sport+Markt 2009-2010 study of brand recognition among football fans in the top five markets (UK, Germany, Spain, France & Italy). You can read the report yourself here. I thought... »
The (Sports Marketing) World is Flat: Sponsorship Exclusivity
Rohit Bhargava, who has been a recent guest blogger here with his dispatches from Beijing, brings up a very relevant issues for sponsors with his post today regarding Visa’s Olympic sponsorship. Let me state right up front that my agency, Taylor, has represented MasterCard for many years and I have been directly involved in... »
The (Sports Marketing) World is Flat: The Rules
Seth Godin had a post this weekend that fits nicely with some of my thoughts regarding sports marketing. He talks about the purpose of sponsoring a sporting event and doing it in a way that builds business (or trust, or affinity). If the goal of your sports sponsorship is to lock in good seats at... »
The (Sports Marketing) World is Flat: Barack Obama and NASCAR
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story. Reports now floating around the web say that the Obama campaign is considering a NASCAR sponsorship. On the surface, this seems to make... »
The Periodic Table of Social Media Elements
