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Jordan Brand Transcends Jordan
Quick, who was Chuck Taylor? You have no idea, but you’ve probably worn shoes named after him, haven’t you? In 20 years, will kids know who John Madden is? Probably not, but they’ll still be playing the video game named after him. It’s been seven years since Michael Jordan stopped playing basketball, and according to... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
The Periodic Table of Social Media Elements
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