If you work at an ad agency, the role of the strategic (or account) planner is well known to you.
Posts Tagged ‘Mike Arauz’
20
Jun
2009
2009
BestofHallandOates.com – Fan Passion as brand extension
If you were alive in the 80s you were a Hall and Oates fan. You might not have admitted, but
30
Dec
2008
2008
Best of 2008? Try Compelling Content
Whether we’re looking a pictures of hunters and bison in the caves of Lascaux, or getting an inside peek at
2
Dec
2008
2008
Virus v. Viral
Just finished a pretty interesting book called Ghost Map. It’s a complex book about science, cities, urban planning and industrialization told through
21
Aug
2008
2008
DINU: Imperial Fleet Week in San Francisco
Normally I write about properties that create believable, authentic Deeply Immersive Narrative Universes (DINUs). Here’s a fantastic example of someone
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