Tag Archive
Strategic Planning: Everything you wanted to know but were afraid to ask
If you work at an ad agency, the role of the strategic (or account) planner is well known to you. Originally conceived by J. Walter Thompson and Boase Massimi Pollitt in the UK in the 1960s, the discipline has played an increasingly important role in advertising over the years. If you want to read... »
BestofHallandOates.com – Fan Passion as brand extension
If you were alive in the 80s you were a Hall and Oates fan. You might not have admitted, but when you were alone at home or in the car and one of their tunes came on, maybe Rich Girl or I Can’t Go For That, you were singing along. But, let’s be honest,... »
Best of 2008? Try Compelling Content
Whether we’re looking a pictures of hunters and bison in the caves of Lascaux, or getting an inside peek at the lives of the folks at Sterling Cooper via Twitter, one thing has been a constant: Compelling content draws attention. The Washington Post just released their list of the Top Viral Videos of 2008.... »
Virus v. Viral
Just finished a pretty interesting book called Ghost Map. It’s a complex book about science, cities, urban planning and industrialization told through the lens of the cholera epidemic of 1854 in London. It’s a smart book and worth your time. It was fascinating to learn about how diseases spread. Usually, when a virus goes from one person... »
DINU: Imperial Fleet Week in San Francisco
Normally I write about properties that create believable, authentic Deeply Immersive Narrative Universes (DINUs). Here’s a fantastic example of someone pulling the make-believe into the real. Hat tip to Mike Arauz for bringing this to my attention. »
The Periodic Table of Social Media Elements
