Tag Archive
TV v. Internet – The Quality Paradox
Mitch Joel over at Six Pixels of Separation just posted on the quality disparity between TV and the Internet. No arguing the fact that the junk to quality ratio on TV heavily favors the former. The question is why is this the case? I think it has something to do with the difference in... »
Best Practices in Social Media
DJ Francis over at the OnlineMarketerBlog recently picked up the gauntlet thown down by Mitch Joel of Six Pixels of Separation to identify the Best Practices in Social Media. It’s a great idea as the medium is still so new, many people, and brands, are still trying to figure things out. I’m going to give you... »
The Blog That Cried Wolf
Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of throwing “shout outs” to the powerful members of the Web 2.0 universe (people like Peter Rojas, Greg Verdino or Susan Reynolds) as an alternative, and often more effective, way of getting their attention. These people... »
Telling a story, telling it with passion
Starbucks didn’t buy big ads saying, “Our coffee is really, really good and you’ll like coming to our outlets.” They lived it passionately instead. Nike was started by some guys who passionately believed they could make better running shoes. The world didn’t think they needed better coffee or running shoes, but when presented with... »
The Periodic Table of Social Media Elements
