Tag Archive
The (Sports Marketing) World Is Flat: Bridgestone NHL Premiere Week
The start of a sports season is a time of great anticipation for fans and the media. For decades Major League Baseball was the benchmark for Opening Days. They had a great tradition with the Cincinnati Reds always being the first National League team to play on Monday to open the season. Just the term... »
Eyecube Buzz9 for August 4: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about: 1. Beijing Olympics: Check out the NY Times PLAY Magazine. 2. The NFL is back. 3. Let it Out: The Movie. (Disclosure1: I work for the PR firm behind this endeavor. Disclosure2: You will need a Kleenex when watching, it is emotional). 4. Pre-season tournaments mean we’re getting close to the... »
The (Sports Marketing) World is Flat, Part III
The evolution of the sports marketing world didn’t happen overnight, nor did it directly coincide with a specific event. There are however certain benchmarks, touchstones and signposts that, viewed through the lens of history, give us an better understanding of the world we live in today and how it came to be. Part III... »
The Periodic Table of Social Media Elements
