Tag Archive
The (Sports Marketing) World is Flat: Kleenex's Let It Out: The Movie
Kleenex Premieres Olympic Documentary “Let It Out” Guest Post By Rohit Bhargava If you are one of those people that gets in front of the television every evening with a box of tissues to get ready for the melodramatic overload that is the American television coverage of the Olympics, then you’ll be thrilled to know that... »
Batman v. Iron Man – Battle of the DINU Brands
Brilliant DIY video: This is so great on so many levels. How are these two franchises telling their stories, and to whom? How do the owners of these properties build DINU brands and still take into account the consumers’ ability to do things like this? Does a YouTube clip like this help, or hurt the... »
DINU Brand – Quote of the Day
Courtesy of The Onion’s A.V. Club: “I make one film as a filmmaker, but the audience, based on that film, makes 100 movies in their minds. Every audience member can make his own movie. This is what I strive for. Sometimes, when my audiences tell me about the mental movies they have made based on... »
The Periodic Table of Social Media Elements
