Tag Archive
Burger King and the Politics of Social Media Transparency
My Twitter exchange with @TheBKLounge last week didn’t just lead to my first purchase of an Angry Whopper, it also sparked an interesting conversation with Warren Sukernek, regarding Social Media transparency. I’ve got a lot of respect for Warren (he is, after all, the Twitter Maven), but we had a difference of opinion that... »
A comment on comments
Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between consumers and brands. I try to read a variety of marketing/branding/PR/Advertising blog and have noticed something: Many of the blogs have very few comments. Here’s a very unscientific survey - I looked at the front page... »
DINU – Dunder-Mifflin
The brains behind the hit NBC TV show The Office know that the key to developing a loyal following is to create a Deeply Immersive Narrative Universe. Sure, the Scranton-based office is an absurd caricature of real life, but the world they created is so consistent, that we are all willing to join in... »
The Nike-ization of Converse?
Can’t wait to see what Rob Walker makes of this. That’s one of what appears to be many Converse movie shorts. Converse, which was bought by Nike, has developed a massive short film portal that plays to a very edgy audience. A too cool for school, young audience. Other films have titles like “Kissing with... »
Nike, Tiger and the Deeply Immersive Narrative Universe
Yesterday I wrote about the Sony Ericsson WTA tour and their need to connect with the casual tennis fan. I recommended they work on creating a Deeply Immersive Narrative Universe (DINU) that goes beyond the excellent tennis action they offer. Also yesterday, Rob Walker, posted on a recent Nike ad featuring Tiger Woods that ran... »
Eyecube Interview: Rob Walker, author of Buying In
I’m sure many of you are familiar with Rob Walker. He’s written for Slate; has his own blog, Murketing, which is a daily must read; writes a weekly column called Consumed for the New York Times Magazine; and his new book, Buying In, will be available June 3. Sure, Rob is ubiquitous, but... »
The Periodic Table of Social Media Elements
