My Twitter exchange with @TheBKLounge last week didn’t just lead to my first purchase of an Angry Whopper, it also

Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between

The brains behind the hit NBC TV show The Office know that the key to developing a loyal following is

Can’t wait to see what Rob Walker makes of this. That’s one of what appears to be many Converse movie

Yesterday I wrote about the Sony Ericsson WTA tour and their need to connect with the casual tennis fan. I

I’m sure many of you are familiar with Rob Walker. He’s written for Slate; has his own blog, Murketing, which